Celebrate Sober Campaign
In this Edition:
With prom and graduation quickly approaching, Council for Drug Free Youth launched our annual Celebrate Sober Campaign to remind all alcohol retailers to stress to their employees to consistently check the identification of those purchasing alcohol to ensure they are 21 years of age. We contacted each and every retailer to remind them and their employees of this important step when selling alcohol.
We took Celebrate Sober cards to tuxedo rental places and florists so they could be included in tuxedos and corsages worn for special occasions. We've found this important reminder helps students make good choices.
We hope you will join us in encouraging teens to celebrate prom, graduation, and summer break SOBER!
Have a comment or idea to improve this effort? Join us at our next coalition meeting!
You Card, We Care Recognition
April saw the launch of a brand new CDFY recognition program! Coalition members were given cards to recognize clerks, checkers, or any other retail employee who checks ID to verify age. Each card has a unique entry code which they can use to enter a drawing for a $50 prize. The number of entries per retail employee is not limited. This means the more times they ask for an ID, the more likely they are to get multiple entries.
We are excited to reward this positive behavior that protects our youth! If you would like to participate in this effort, please join our next coalition meeting or drop by our office located at 306 Jefferson Street.
Drawings will happen on the last business day of each month.
Our first drawing happened Friday, April 28th. Congratulations to Ashton Ross from Walmart East for winning April's drawing!
Alcohol Compliance Checks
Once a year, CDFY supports Alcohol Compliance Checks. These are random checks that deter retailers from selling liquor to minors under the age of 21.
These checks are evidence-based, environmental strategies to reduce the likelihood of establishments selling alcohol to underage youth. They change social norms and attitudes related to the use of alcohol by youth, restrict youth access to alcohol, and strengthen the enforcement of laws governing its use (SAMHSA, 2014).
During the compliance check, a law enforcement officer supervises a youth who attempts to purchase alcohol; if the attempt is successful, the establishment is penalized. By decreasing alcohol availability, compliance checks are believed to also reduce alcohol-related problems and crime among youth. Research also maintains that compliance checks reduce the sale of alcohol to youth more that 60% in the month AFTER a compliance check.
More information can be found at these links:
Responsible Beverage Server Trainings
To help alcohol retailers comply with current law, CDFY has partnered with local ATF Officers to give all alcohol retailer employees an opportunity for FREE responsible server trainings.This training provides owners, managers and employees with up-to-date information on:
State laws and regulations
Local city and county alcohol ordinances
Civil, criminal, and administrative liability
Preventing/refusing sales/service to minors and obviously intoxicated patrons
Checking legally acceptable forms of identification
The 10-11am training will focus on retail sales.
The 2-3pm training will focus on wait staff.
Both trainings will be hosted at the Capital Mall Community Room on Wednesday, May 3rd.
Any questions can be directed to or 636-2411.